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Excerpts from the First Four of
Santa's Rules for Marketing

Rule No. 1

Make your list and check it twice

Last year's child on the Naughty List may be on this year's Nice List or vice-versa and they may have moved.

How has your market changed in the past year?

Rule No. 2

Children never change

Each child still wants to be loved and encouraged and made to feel safe.

What do your customers always want?

Rule No. 3

Children always change

If nothing else, each child is a year older this year.

How have your customers changed over time?

Rule No. 4

Each child is different

Not every child wants the same gift.

What do your customers want or need today?

To learn how to apply these and all the other rules
in your business, please contact
John Chilson
720-545-7666
john@chilson.info

This web site built, maintained and hosted by
www.chilsonresources.com

Excerpts from the First Four of
Santa's Rules for Marketing

Rule No. 1

Make your list and check it twice

Rule No. 2

**Children never change**

Rule No. 3

Children always change

Rule No. 4

Each child is different

Excerpts from the First Four of Santa's Rules for Marketing

Rule No. 1

Make your list and check it twice

Rule No. 2

Children never change

Rule No. 3

Children always change

Rule No. 4

Each child is different

Excerpts from the First Four of
Santa's Rules for Marketing

**Children never change**