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Professional Profile

I have over 30 years of broad in–depth experience in all areas of Marketing, with emphasis on Direct Mail Marketing, Internet Marketing, Trade Show Marketing, Product Fulfillment and Data Processing.

As a result of my books, articles and seminars, I am recognized as an authority in these areas.

Substantial hands–on experience in product research, marketing plan development & implementation, promotion design and production, internet marketing, database marketing, list selection and processing, response and P&L analysis, financial budgeting and forecasting and product fulfillment.

In addition to advanced marketing skills, I have been actively involved on the Internet since 1995. I have personally used the web to grow paid orders to electronic and print publications at a phenomenally low cost.

Professional Accomplishments

Multi-million dollar P&L and budget responsibilities.

Author of two books and many articles on all aspects of marketing, customer service and product fulfillment…
Circulation For Fun and Profit — 400 pages, published by Red 7 Media and sold world–wide
CM's Basic Guide to Business to Business Circulation—350 pages, published by Red 7 Media in cooperation with American Business Media

Active participation in all areas of publishing, including…

Company–wide product marketing and promotion, including trade shows, seminars, workshops, books and other ancillary products

Company–wide financial analysis, modeling, budgets and forecasts

Product fulfillment managing both in–house staff and outside service bureaus

Successful Internet marketing of subscriptions, products and newsletter publishing

Sold new subscriptions with a 50% pay-up rate for a Free Trial Offer

Managed development of on–line product sales

Guided publishers in developing a profitable on–line newsletter business

Successful Direct Response Marketing…

Tripled response from selected lists by designing a new offer

Doubled response from an old control package by changing the offer Improved response by 30% for renewals and invoices

Reached over 10% response for paid subscription offers through package, list, offer testing and analysis

International Direct Marketing Consultant working in Great Britain, Germany, France and The Netherlands.

For more information,
please contact
John Chilson
720-545-7666
john@chilson.info

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